To those SEO Lovers and digital marketers, after writing a blog post and publishing it, one of the next best things to do is to optimize your content to rank well on Google search. As an online content creator, I have been testing out this tool and onboarded to their closed beta testing team as they freshly launched early this year. With this new SEO Suite tool, I was able to maximize my time to improve my blog online performance in searching for the right keyword, the relevant content, and the link and competitor’s trends, while experiencing and using first-hand all the Keyword SEO tools I needed in one platform.
How to use BiQ for Keyword SEO To Improve Your Blog Search Ranking Performance
While I maintain multiple WordPress sites, I pushed myself to start thinking big and coming up with something big without spending too much on available tools offered online. That is why I turned to BiQ. It has completely changed the landscape of how SEO tools can go about. Online content creators like me and other content creation-related users want something different in the market – and it never failed to deliver.
If you’re a blogger or someone who is responsible for growing a website, you might ask the same question as I did months ago, “What makes BiQ different from the rest?” According to BiQ, they are pretty strong with the two features they offer:
- Price Democratization. It retains cost control to the user by creating an entire platform to provide configurable service delivery where functions get inexpensive. When all of the possible tools are presented and you start using specific features you need, you are only paying for what you use reducing your total spending.
- Experience Ultimate Flexibility And Freedom. It strives to give you the utmost flexibility and freedom to pay for the apps you need. If you only need a tool to search for keywords, only get their keyword searching tool. If you need only the monthly rank report on your website, pick the website ranking tool, and only pay for that.
In this closed beta testing release, you will see 4 main modules that constitute the app:
- Keyword Intelligence
- Content Intelligence
- Rank Intelligence
- Rank Tracking
It also includes a special feature, the BiQ Collections where you save keyword, link, and data that matter to you as the user.
BiQ gives you precise keyword recommendations that are potentially similar to your target keyword. Use them in your content to help search engines better understand your content. Sprinkling the appropriate LSI keywords in your content should make it simpler and more likely to rank. It’s helping you control your niche wherever you are or wherever you wanted your content to easily get found.
It helps you foresee the true intent of each keyword. Knowing the purpose (transactional, navigational, or informational) of your customer is essential to creating content that they want to read and turn into your loyal followers.
The three basic types of keyword search intent are the following:
- Transactional. The intent is to perform some web-mediated activity like to buy something.
- Navigational. The intent is to reach or locate a particular site or destination.
- Informational. The intent is to acquire information, to answer questions or learn something.
BiQ ensures consistency of brand, message, and style across all content types. This approach also shows you how to make more enhancements that offer extremely effective content on a scale. BiQ helps you to gain insight into which paragraph you should delete/modify/optimize. In this way, you can make sure that all aspects of your content are on the right track.
Users are permitted to redefine emotions if they think they have been incorrectly classified. BiQ classifies your writing sentiments into 8 categories: no tone, anger, fear, joy, sadness, analytical, confident, or tentative.
BiQ allows you to find opportunities for capturing keywords so that you can be the one to provide answers to your reader’s search inquiry. If you get a clear response to their questions, you can immediately boost your brand’s reputation and presence.
It allows you to track and compare your progress in optimization with others in the industry. More importantly, you’re going to be able to gain valuable insights into what is working for your content and what is not.
The rank tracking tool accurately checks positions for the location of your choice. If you want to track your ranking for specific keywords, you can fine-tune your search criteria to get more detailed insight into the advanced filtering function.
Whenever your ranking positions change, you will see direct notification without having to spend time looking through rows of details.
Let’s say, I will be writing a new entry on my other website to update my content. I am planning to write about a certain topic and I will be using the target keyword “Cebu“. I will also type in “Philippines” as the primary location for the search, and “English” as the language. Take note that on Keyword Intelligence Module, you will be presented with the following sub-modules and result inclusions:
- Related Keywords
- Content Ideas
- Popular Questions
- Trending Searches
Here’s the result:
With the result, you can say that the target keyword “Cebu” has 301 Related Keywords. It is also strong in search when the keyword intent is Informational with 63%, and then Navigational with 33% and lastly, Transactional with 4%.
However, if you use “Cebu” as your Related Keyword for your content, it is best that your intent is Navigational. It is also trendy in February and in April over time. The keyword also has a 22,200 average monthly search volume, and advertisers would pay the bid on Google Ads for an estimated $1.35 Cost-Per-Click (CPC) with a 1.39% competitive rate for advertisers to bid for the keyword. The keyword value is 82 points, meaning, the higher the value, the more traffic you get with lower competition.
On the other hand, “History of Cebu” Relative Keyword must have an Informational keyword intent to get more reach on search. It is trendy in May over time and has a 50 average monthly search volume, $0.10 estimated Cost-Per-Click (CPC) with a 2.73% competitive rate for advertisers to bid on Google Ads. Its keyword value is 57 points.
Since “Cebu” as a Relative Keyword is best when presented as an Informational intent, where the intent is to acquire information, to answer questions or learn something, it is more popular when answering the questions: “What is known for?”, “Is Cebu City safe for tourists?”, “Where is Cebu located?”, “Is Cebu better than Manila?”, and a lot more.
The keyword is also suitable for Trending Searches when you include the anchor text “Cebu Pacific” that is clickable leading to its website, according to the result of the Keyword Intelligence Module.
Another fun tool to use is the Content Intelligence Module. So, I tried to examine the performance of my previous post, “I Decided To Write Coronavirus A Letter Because… Why Not?” and my target keyword is “Coronavirus“. In this module, we can identify the content’s Relevancy (to the keyword), Readability, and Sentiments. You can also have 3 sub-modules: “Word Vector SEO”, “Keyword SEO” and “Fundamental SEO”. Let’s see the results:
According to the results shown in the Content Intelligence Module, my content Readability is A, which means it is easy to read that even Junior High Schools and 9th Graders can understand and comprehend the thought of my blog post. My Sentiments are 62% Positive, 30% Neutral, and 8% Negative. I also got the following data:
- Word count: 2,595
- Semantic Density: 0.66%
- Keyword Density: 0.84%
With this module, I also learned that I need to edit some paragraphs to balance my target keyword from the related keywords. In this way, I can have my content and SEO score in check to avoid over-optimization or achieve relevancy to my target keyword. No wonder my Semantic Density is low at 0.66%.
In Content Intelligence, I have these following SEO Scores:
- Word Vector SEO: 61% (Your score is good. Further improve it by following our suggestions.)
- Keyword SEO: 51% (Your score is low. You can improve it by following our suggestions below.)
- Fundamental SEO: 65% (Your score is low. You can improve it by following our suggestions below.)
And here are the suggestions to improve my Keyword SEO Score:
- Use more keywords related to your context, your SemantiQ Density is too low. (0.655106%)
- Reduce the length of your title, it is too long. (75 characters)
- Reduce the number of images, your image to text ratio is too high.
- Reduce the amount of keywords in image’s ALT. Using too many keywords in image’s ALT may be treated as unnatural optimization.
- Reduce the usage of keywords in anchored link. Using too many keywords in anchored link may be treated as unnatural optimization.
- Add your keyword(s) in the first 100 words.
- Add your keyword(s) in the last 100 words.
Here are the suggestions to improve my Fundamental SEO Score:
- Reduce the number of images, your image to text ratio is too high.
- Reduce the length of your title, it is slighty too long. (75 characters)
- Content readability is good, but could still be improved. (67.7%)
This module and how it works is really an awakening for me. I have been doing blogging practices that paralyzes my overall SEO scores. Nex time, whenever I create new content to update my blog, I would definitely consult BiQ to make my work much easier and more effective for Keyword SEO Search results.
Learning the methods of Keyword SEO lets you help search engines like Google to better understand your content and your website. Keyword search is very important for you to improve your blog online presence and it is the backbone that brings an impact to your work. By being knowledgable about Keyword SEO search, it will surely help you achieve high-performing ranks on search engine results. BiQ makes this meticulous work much easier and much more fun to do.
In this closed beta testing phase, it is currently open to the public. So, I am inviting you, my readers, to get BiQ for free! Create your account today at https://biq.cloud/ and give this amazing SEO Suite a try.
You will surely appreciate BiQ’s offerings in helping you achieve your goals in improving your blog online ranking performance with the help of Keyword SEO Search. They have 4 modules available for use, and one special tool activated for this time of beta testing. Soon, they will give their users more options like Link Intelligence, Site Intelligence, and Markup Intelligence that will give you more tools to help with your online presence.
ALSO READ: The 6 Quick SEO Checklist For Your Blog Content
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