Great content provides a deeper and more meaningful interaction with your readers, makes advertisers more appealing to your platform, and will dramatically boost the return on virtually any monetization tactic you might possibly use, from influencer marketing to selling your own digital goods to running display advertisements. It may sound easy, but one of the single most powerful things you can do as a blogger is to increase your content efficiency.
5 Ways To Help Yourself Grow Your Blog With Content Efficiency
So ‘write better content’ is an unclear suggestion, isn’t it? One thing is trying to make better posts, but learning exactly how to do it is a whole different ball game. So, here are five (5) practical ways to potentially boost your content efficiency.
1) Read Your Material Out Loud, Then Edit It Appropriately.
Does it naturally flow? Does it sound so ‘you’? When you tell them the ins and outs of a topic that you’re very excited about, is it close to a conversation you’d have with a friend or a work colleague? Or does it sound rigid and monotone a little bit?
You certainly don’t want to read your blog like a dry academic essay. You want it to be an interactive conversation for your readers, so one of the most effective ways to check whether you have this covered is to read it aloud, to make sure you build a clear voice that your audience can come to know to connect with.
Some individuals tend to talk and transcribe their content out loud to make sure they have this handled, and others prefer to come in and rewrite it later. Either way, the manner the content reads and how it interacts with the reader will make a big difference.
2) Drunk Writing, Sober Editing!
That being said, not necessarily. But this can be a revelation if you sometimes fail to get started on your blogs. The premise here is that you’re only starting to compose. Even if it was a bunch of nonsense, even if you knew that it was nowhere near what you would be happy to write.
You just start with your topic in mind and start typing. You don’t overthink it, you just let it come out in words. For as long as you can, do it.
You’ll begin to discover the real gold after maybe 5 minutes. And then, you go in and delete the nonsense. This frees you from the burden right off the bat to crank out the best stuff, which is a perfect tool for overcoming the block of writers which putting the best ideas on the page.
3) ‘Call To Action” Is A Strategy, A Must.
Asking your readers what you expect them to do next is your call to action.
Each post provides an opportunity to further develop your readership and keep your readers coming back to you, whether it’s joining your Facebook community or subscribing to your email newsletter or something entirely different. Did you include a call to action on your previously published content? It is and must be a consistent part of your strategic priorities.
Remember, too, that until the very end of your article you don’t really have to leave things right. Experiment with including it closer to the onset, and track what the effects are for your readers.
4) Read More For Content Efficiency.
Not just for the sake of it, but intentionally. ‘Read more’ is a very popular piece of advice you will always hear when it comes to improving your writing, but it is not especially effective when taken seriously.
For the rest of your life, you might read a thriller every week of the year, but it’s not really going to make you the next bestselling author in the genre. When you read with intention, reading more becomes useful in being a better writer, instead of merely for fun.
It’s all about reading with a critical eye, with your creator’s hat on, and questioning why the words, structure, and stories are so successful, and adapting the lessons you’ve learned to your production your material with content efficiency.
5) It Isn’t A Once-And-Done Kind Of Thing.
It’s not a once-and-done sort of work to become a better blogger. It is something that the best bloggers dedicate themselves to throughout their careers.
Having these kinds of tools and hacks in your kit though can really ensure that you’re improving all the time and that you have actionable points to be working on. Then again, blogging is not rocket science. It is also not as fast as getting successful with just a snap of a finger.
ALSO READ: 7 Proven Ways On How To Monetize Your Blog
Are there any extra tips that you’ve successfully used to improve your writing and content efficiency? Let me know in the comments and let’s talk about them.
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