It’s not bad to get tempted with something sweet and indulgence for once in a while. May it be your favorite bar of chocolate, a slice of your mouthwatering cake or two, a pint of ice cream, or a large cup of milk tea. In Cebu City, the cult-favorite milk tea brand CoCo Fresh Tea & Juice recently launched two of their branches that are first in the Visayas. With pure happiness, I was there to witness the event and have a sample of their unique blends of milk teas and fruit juices.
The Sweet Indulgence Of Milk Teas and Coco in Cebu City
In a span of six months, CoCo Fresh Tea & Juice has already launched two branches in Cebu City. They even have plans to open a third branch very soon. This is due to the overwhelming response of the Cebuanos for the brand. In fact, Cebu City is one of the most requested areas the management have had received for CoCo to be present.
CoCo’s flagship store in Cebu, which is one of their most picturesque branches, was opened at SM Seaside City Cebu in March. The second branch, which opened only last September, is located at Ayala Center Cebu to keep up with the demand for CoCo blends from the people of Cebu. The third branch in Cebu is underway and might open the second quarter of next year.
Larry Evans Tan, General Manager of CoCo, emphasized during the launching event that the Cebu branches are the first CoCo branches in the Visayas.
“We felt that the CoCo brand and the Cebuano lifestyle are a perfect match. Cebuanos are known for their love for good food and having a fun, relaxed vibe,” Tan said during the program. “They also love to hang out with their friends and families and these are exactly what CoCo stands for.”
Coco To The Philippines, And Then Cebu
Tan brought the brand to the Philippines five years ago from the milk tea capital of the world, Taiwan. It has rapidly become a top player in the Filipino milk tea craze and is one of the strongest markets of the CoCo brand worldwide.
Just recently, the brand was awarded the Favorite Milk Tea brand in the Philippines, a testament of its leadership in the milk tea market segment. CoCo leads in the global tea market with a formidable 4,000 branches spread out across the world and posting an incredible sale of 100 cups per second globally.
In Metro Manila, where it has become a go-to-milk tea brand, a cup of CoCo is ordered every 4 minutes via Grab Food alone. Tan added that both branches in Cebu will carry all CoCo blends that are available in Metro Manila, including the latest Chocolate Caramel Cream Slush which he described as “Waves of caramel blended with chocolate slush over velvety salty cream making it a drink that is decadent for the local palate.” Chocolate Caramel Cream Slush is a blend that is exclusive and created for the Philippines.
Tan shared with the guests and visitors during the Cebu Media launch that they are also partnered with Grab Food delivery in Cebu so that those who crave for CoCo may just order via the app to get their favorite CoCo fix. He is very optimistic about the future of the brand among Filipino lovers of milk teas and continues to respond to clamor for more branches nationwide.
For more details, follow CoCo Fresh Tea & Juice on their official Facebook Page.
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